An exploratory Q study of corporate brand identity elements governing corporate brand image formation
نویسندگان
چکیده
منابع مشابه
Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies
Abstract Impact of Corporate Reputation on Brand Segmentation Strategy : An Empirical Study from Iranian Pharmaceutical Companies The impact of corporate reputation uses, including value creation, corporate communication and strategic resources on branding strategies such as segmentation and producing intangible assets for different industries is investigated in western countr...
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متن کاملImpact of Corporate Reputation on Brand Differentiation : An Empirical Study from Iranian Pharmaceutical Companies
The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...
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ژورنال
عنوان ژورنال: Southern African Business Review
سال: 2019
ISSN: 1998-8125
DOI: 10.25159/1998-8125/5688